Home for a Claw

No time to see friends this holiday? You need the White Claw helicopter.

Grab Life by The Claw, that’s White Claw’s motto. They’re all about bringing people together for a good time, so this holiday season we did exactly that. A campaign that brought hundreds of people together started with a stunt, the worlds first out-of-home that takes you home. And all it took was a Eurocopter AS350, 187ft of billboard and a flagrant disregard for air traffic regulations.

The campaign was the most successful activation in White Claw history with global media coverage, a 700% increase in social engagement, 1.4 billion media impressions. 5.3 million views and 104 trips home.