‘Pool Kid’ relaunched the Thomas Cook brand after several years in the advertising wilderness. We turned them from a brand who only spoke in price promotions to one that spoke emotionally again - growing market share, spawning an international Spotify no.1 and picking up some awards along the way.
Directed by Mark Albiston
Creative Circle: Gold and Silver
D&AD: Wood pencil
AWARD: 2x Gold
Shots Ad of the Year: Shortlisted