Alzheimer's Society

The NHS doesn’t cover care for dementia patients. Instead, their well-being is left in the hands of family and friends. It’s a crippling and unnecessary strain.

We wanted to tell the story not of the lives claimed by the disease, but by the broken care system. An issue that can be cured.

Launched on ITV News, the campaign raised 140,000 petition signatures in two weeks and brought 30,000 new campaigners onto the AS team. Most importantly it was debated in parliament, and supported by cabinet members of all major parties, including the Prime Minister.

Director: Novemba

British Arrows:  Gold, Direction
British Arrows:  Silver, Casting
British Arrows:  Bronze, Editing
Cannes Lions: Shortlist
D&AD: Graphite Pencil
Kinsale Sharks: 1xGold
Kinsale Sharks: 1xSilver
Kinsale Sharks: 1xBronze
Shots: Charity ad of the year - Bronze
Shots: Casting - Bronze
One point 4 Awards: Shortlist
Campaign’s pick of the week
Vimeo Staff Pick